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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07245_Field_TCUM T810.txt
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1996-04-10
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A newspaper headline recently read, “Little Red
Schoolhouse Dies When Good Road Built.” One-room schools,
with all subjects being taught to all grades at the same time,
simply dissolve when better transportation permits specialized
spaces and specialized teaching. At the extreme of speeded-up
movement, however, specialism of space and subject
disappears once more. With automation, it is not only jobs that
disappear, and complex roles that reappear. Centuries of
specialist stress in pedagogy and in the arrangement of data
now end with the instantaneous retrieval of information made
possible by electricity. Automation is information and it not
only ends jobs in the world of work, it ends subjects in the
world of learning. It does not end the world of learning. The
future of work consists of earning a living in the automation
age. This is a familiar pattern in electric technology in general.
It ends the old dichotomies between culture and technology,